The Nike Air Jordan brand is loved by all. Be it
in the US, UK, or South-east Asia countries like Singapore, Malaysia, and
Indonesia, the Nike Air Jordan shoes, particularly the Air Jordan 1, always
offered us that classic retro style (which revolutionized the sneaker game) along
with refreshing touches to its new Jordan releases. To show our great love for
the “Jumpman”, as well as provide a “starter pack” for our Singapore and
Malaysia friends, we are putting together a simple-to-read article which would
let you know everything you need to know about the Nike Air Jordan brand. The
past, the present and the future.
Nike Air Jordan: A brief history of the legendary sneakers
It could have been Converse. In 1984, when Michael Jordan’s career kick-started in the NBA, it would’ve been perfectly logical that the legendary player will sign with the Chuck Taylor label, considering that it was his favorite shoe to play in during his college years. However, it was Nike who showed more interest. They devised an entire concept of building a brand around him, a brand we will all know today as the “Nike Air Jordan”.
“I’m not wearing that, I’ll look like a clown”, Jordan
first said when he saw the Air Jordan sneakers, which was then designed by
Peter C. Moore. But Michael Jordan eventually got accustomed to the design and
started rocking them on and off court.
In 1985, the first Air Jordan 1 debuted with the OG colorway, the “Black and Red”, or what we also refer to as “Bred”. What was most interesting back then was that the NBA did not allow any colored and flashy shoes during the game. So whenever Jordan steps into the game with these kicks, Nike had to pay a fine of $5000 to the NBA – which obviously Nike did not care much, as the games were their biggest marketing play. And this rebellious act by Nike was lauded and loved by the masses.
The first Air Jordan 1 by Nike, worn by Michael Jordan:
Such flashy Air Jordans against the black-and-white court shoes
NBA's warning letter to Nike and Michael Jordan
Tapping on such sentiment, Nike quickly released this advertisement:
”On October 15, Nike created a revolutionary new basketball shoe,” the narrator intones. “On October 18, the NBA threw them out of the game. Fortunately, the NBA can't stop you from wearing them. Air Jordans. From Nike. Powerful.
The Air Jordan 1 became immediately sold out
when it dropped in stores and shops. Like we all know, resellers snatched them
up and the re-sell premium was easily 100%-200% of the shoe (it’s a never-dying
tade). In the same season, Air Jordan released 13 colorways (“Banned,”“Chicago,” “Royal,” “Black Toe,” “Shadow,” and “Carolina Blue” colorways, as well as Black & White, Blue & White, Metallic Red, Metallic Purple,Metallic Blue, Metallic Green, and Natural Grey). More colors were added with
new upcoming Jordan releases and other many editions like, Air Jordan 3, 4, 7,
In the next few decades, the Air Jordan brand has had its peaks and troughs, but as the sneaker game in countries are getting stronger, the Air Jordan remains a favorite amongst all, with every new Jordan releases’ shoes snapped up with within minutes by resellers and streetwear enthusiasts (hypebeasts).
Jordan’s popularity in SG: The mainstream, the limited and super limited edition releases
The Jordan’s appeal is widespread. Started from
the United States, it has found its way into the South-East Asia’s market, with
many of people in Singapore, Malaysia, Indonesia and Vietnam going crazy over
these Jumpman sneakers. The Jordan shoes can be said to be split into 3 main
1) The mainstream: those you can find readily physical retailer stores and
shops like Nike Singapore, Limited Edt ,
Left Foot, etc
Air Jordan 3 Retro: Retails for S$160 in Nike Singapore
2) The limited: Those which you can find in specialty stores and shops (online or offline) like Intruders, Dover Street Market Singapore. Usually sold out within minutes (online) on the release date, but does not command a super-high premium above retail price as it is not a highly anticipated colorway, very limited or belonging to a rare collaboration. You can find them at resale prices easily around $300-400.
Air Jordan 1 Retro High OG “Royal”. Retails for
~$240, resale prices at $320.
Available in our store: Air Jordan 1 Retro High OG "Royal"
Air Jordan 1 Retro High OG “Shadow”. Retails for
~$240, resale prices at $320.
Available in our store: Air Jordan 1 Retro High OG “Shadow”
3) The super limited: Those which are usually available strictly via raffles and queues. Mainly from Dover Street Market Singapore or overseas US websites like Footlocker and Footaction. When released on the date, within literal seconds, it is sold out. This is due to people using software and bots to purchase, and most people are unable to lay their hands on it. Because of this, resale prices often skyrocket, and prices fetch around S$400-S$700. Some of the newer releases in 2018 are like:
Air Jordan 1 Retro High OG
Homage to Home, Retail Price: $240, Resale Prices: $400-$500
Available in our website: Air Jordan 1 Retro High OG Homage to Home
Air Jordan 1 “Six Rings”, Retail Price: $240, Resale Prices: $350-500
Bonus: If you want to go a level higher, there are those which are S$1,000 – S$10,000
Air Jordan 1 Retro Satin "Banned", Retail Price: S$250, Resale Prices: S$2000-S$5000 on StockX
Off White x Air Jordan 1 Chicago, Retail Price: S$250, Resale Prices: S$3000-S$5000 on StockX
Most popular collection: Air Jordan 1 Retro OGBy now, you would have realized that the more popular Air Jordan
collection is the generally the Air Jordan 1 series. Being essentially the “OG”
of Jordan sneakers, the Air Jordan 1 is a versatile and in our opinion, best looking
sneaker in the brand. Having more than 13 colorways (excluding the mix and
match), every new upcoming release spots something different and unique.
It is also the series that is more popular with the customers in Singapore and Malaysia. The high-cut of this shoe makes it a great choice to rock it with jeans (baggy ones), to give off that iconic hip-hop street-style look. Be it a mainstream simple Air Jordan, or a limited “Six Rings” one, it is a piece of history you are wearing, so always, be proud of your AJ1s.
Upcoming New Jordan releases
So, what’s next? Air Jordan always releases new
shoes every now and then, and in the next half of 2018, here are some
anticipated ones we can look at:
1st September: Air Jordan 1 “Swoosh”
8th September: Air Jordan 12 “International Flight)
Air Jordan 12
Air Jordan 5
Buying authentic Air Jordan in Singapore and
Air Jordans are a prized asset. If you are thinking of
getting authentic ones in Singapore and Malaysia, it is important that you are
getting from a reputable dealer as fakes are rife (particularly so for the
those with expensive prices). In dropncop, we cop and import directly from US
websites and online shops and stores (Footlocker, Footaction, Eastbay, Champs),
and offer them to our Singapore and Malaysia customers so that they could be
the proud owners of the first few pairs. Be one of our many satisfied customers! You can check out our full Nike selection here.
Owing a piece or Air Jordan is not just about appreciating the shoe, but also,
the history brought about by it which changed the sneaker culture and game
Owing a piece or Air Jordan is not just about appreciating the shoe, but also, the history brought about by it which changed the sneaker culture and game forever.